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Doklady Bashkirskogo Universiteta. . Volume . No. . pp. .

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    Features of the functions in the field of sales and marketing in achieving the objectives of the company in the B2B market | Scientific journal "Doklady Bashkirskogo Universiteta"

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    Features of the functions in the field of sales and marketing in achieving the objectives of the company in the B2B market

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    Doklady Bashkirskogo Universiteta. 2017. Volume 2. No. 2. pp. 233-240.

    Authors

    Agzamova L. R.*
    Bashkir State University; Fast Business Help
    32 Zaki Validi Street, 450074 Ufa, Republic of Bashkortostan, Russia; 10 Vrachebny, str III, 125367 Moscow, Russia
    Miloserdov P. V.
    Fast Business Help
    10 Vrachebny, str III, 125367 Moscow, Russia

    Abstract

    Achieving business activities in the B2B market is determined by the success of certain functions from market research to complete the transaction and evaluate the results.

    Keywords

    • company
    • customer focus
    • marketing
    • sales cycle
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