Return to list of articles
Doklady Bashkirskogo Universiteta. . Volume . No. . pp. .

Literature

    Return to list of articles
    Nomination mechanisms in modern English-language educational discourse | Scientific journal "Doklady Bashkirskogo Universiteta"

    Error message

    • Notice: Undefined variable: secondary_menu in include_once() (line 90 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: logo in include_once() (line 92 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: site_name in include_once() (line 98 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: site_slogan in include_once() (line 98 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: main_menu in include_once() (line 126 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: secondary_menu in include_once() (line 143 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: messages in include_once() (line 162 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined index: featured in include_once() (line 168 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: breadcrumb in include_once() (line 176 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined index: sidebar_first in include_once() (line 180 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined index: highlighted in include_once() (line 187 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: title in include_once() (line 190 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: tabs in include_once() (line 204 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: action_links in include_once() (line 210 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 225 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 240 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 240 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 240 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 240 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 240 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 243 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 243 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 243 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 243 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 243 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 243 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 243 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 243 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 247 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 247 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 256 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 256 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 257 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 257 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 267 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 414 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 414 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 461 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 461 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 479 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 479 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 519 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 519 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Warning: Invalid argument supplied for foreach() in include_once() (line 519 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 531 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 531 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 531 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: node in include_once() (line 531 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Trying to get property of non-object in include_once() (line 531 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined variable: feed_icons in include_once() (line 538 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined index: sidebar_second in include_once() (line 542 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined index: triptych_first in include_once() (line 550 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined index: triptych_middle in include_once() (line 550 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined index: triptych_last in include_once() (line 550 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined index: footer_firstcolumn in include_once() (line 560 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined index: footer_secondcolumn in include_once() (line 560 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined index: footer_thirdcolumn in include_once() (line 560 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined index: footer_fourthcolumn in include_once() (line 560 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).
    • Notice: Undefined index: footer in include_once() (line 569 of C:\inetpub\wwwroot\dokbsu.ru\themes\bartik\templates\page--art.tpl.php).

    Nomination mechanisms in modern English-language educational discourse

    Return to list of articles
    Doklady Bashkirskogo Universiteta. 2025. Volume 10. No. 4. pp. 83-89.

    Authors

    Turlova E. V.*
    Orenburg State University

    Abstract

    The article analyzes the mechanisms of language nomination based on the material of a hybrid form of discursive space – educational and advertising discourse. This type of institutional discourse is described as borderline, including features of educational discourse with clear intersperses of an advertising or marketing component. The research material was a sample of titles, as well as advertising descriptions of English-language teaching aids for teaching English at various levels, posted on websites or in catalogs of foreign publishers. The main linguistic mechanisms of nomination are highlighted and described: affixation, conversion, metaphor.

    Keywords

    • учебный дискурс
    • англоязычные учебники
    • механизмы номинации
    • словообразование
    • метафора
    Return to list of articles